The very first line states:
"Do you want a successful St. Mirren".
In my opinion that indicates a mission.
Maybe I haven't read that carefully enough mind you.
Again, looking at the document, it doesn't seem that way in my opinion.
If what you are saying is correct you'd think the front page would be illustrated with nice pictures of the community in Paisley, etc.
However, what it shows is a huge picture the St. Mirren FC club badge and photos of St. Mirren players, past & present.
Again, in my opinion its all about the club and how the club can benefit the community.