When we moved to the new stadium, I thought Stewart Gilmour saying that the board thought it was best sticking with "St. Mirren Park" because the previous stadium had officially been called the same and loads of people had grown up with St. Mirren Park and now new generations would grow up with "St. Mirren Park" was spot on.
My parents, my Granny and Auntie always referred to the old ground as "Love Street", indeed my Mum still says "we're playing at Love Street this Saturday." I fell into calling the old ground "Love Street" because they did but I knew it was officially "St. Mirren Park" and I actually understand and respect what St. Lucifer said about walking along Love Street to get to the Stadium but then entering "St. Mirren Park".
I think Shull's "Westmarch" idea is a great one. I actually asked my Dad if they would name the stadium Westmarch when we were moving. I read on a plaque just inside the door that ground opposite the new stadium (Ferguslie Park Avenue I think? I can't remember exactly) was where Westmarch actually was. Over to Shull, BillyG or someone else to confirm that one.
I'm not a big fan of stadiums being named after a sponsor. Newcastle United's St. James' Park being called the Sports Direct Arena was like rag to a bull as far as the locals were concerned! If it brought the club much needed funds, fair enough but I'd still call it "St. Mirren Park", my Mum would still call it "Love Street" and loads of others would probably do likewise.