I heard Chick Young mentioning that's it's our 100th year in the top league. I'm glad someone has picked up on this. I noticed it during the summer but haven't seen it mentioned anywhere else.
I think the 100 years thing is something that we should be displaying prominently on the cover of the programme, team sheets, etc (assuming it isn't already).
Get the information out there to anyone who is in any doubt about the stature of the club. We needn't apologise for being in the top league when it's where we've spent a massive chunk of the club's history, and a lot longer than many other clubs have.
Promoting the 100 years milestone is a far more convincing way of raising the club's profile than the pishy fudging of fake attendance figures that the likes of Dunfermline are doing.