ITV don't spend "our" money so, while I think it's still a waste of resources, it doesn't come from my pocket. I seldom see adverts so they don't even gain that way.. As for a Scottish presence. We have at least 20.000 Scottish people spending their own hard earned cash. How many more Scottish do we need it to be? I also don't think they need umpteen so called pundits, Scottish or English, sitting in a studio in the States discussing what we've all seen on a screen, being paid god knows how much and being put up in what will definitely not be B&B standard accommodation. In an era of technological advances there really is no need for this level of manning, (are we allowed to use that term now?), in the locale. Most of this could be done from a studio in Scotland.

I think it's money well spent as it gives us a Scottish presence with a genuine interest. On the flip side the BBC are keeping their main studio coverage "down sowf" rather than the elaborate set up ITV have in New York. 

The BBC sure know how to spend our licence fee. On Reporting Scotland they had two reporters in a bar in Boston interviewing each other. Then we had another inside the stadium and yet another in North Carolina. Now that would also mean separate camera crews. No doubt we'll have even more commenting on the match and, if normal service is continued, even more in a studio in the states, possibly watching the game on a screen. No wonder they are begging for even more licence fee money.