And to add a few ideas.
1) Football is becoming increasingly money orientated. The fun factor from years ago has turned into a more serious situation that needs to be addressed. It can become off putting for families, younger people, older people, people with disabilities not to mention the fans who are just generally in the mind of ( I can't be bothered with the hassle). We should be taking the lead in turning football back into a fun experience which involves the club not taking ourselves too seriously.
This leads me to 'a higher profile for the club across wider media'. Football humour is gold dust and can create a good amount of income for the club if done correctly. I laughed myself to sleep last night with the thought of a few made up comedy sketches which in theory would last approx 5 minutes. These could easily be made during a matchday experience but manufactured pre, in match and post match. Easy to make, Easy to distribute and market on social media and if done correctly via you tube and other social media platforms can generate a fair amount of cash through views. Could also be shown at the games at half time or if we are getting skelped at fulltime to help people leave with at least a bit of humour. Might even lead to a wee show of BBC Scotland every so often.
2) Currently there is no legal solution for those St Mirren supporters who can't attend matches due to serious illness or disabilties over and above those who can attend using a wheelchair. The likelihood is you know someone like this or know someone who knows someone like this. (Current options IPTV, St Mirren TV with VPN, He's Goal). I understand that there is a broadcasting rights issue but surely addressing it with UEFA, SFA, TV Companies now is better than leaving the above situation evolve further. Football should be for all fans not only those who are able to attend and this should be recognised and addressed so the most vulnerable supporter doesn't miss a match. I am sure there are a number of fans who don't know about the non legal options or would be happy to pay if they have quality content, commentary and a good general viewing experience. Should also consider including the option of making it interactive throughout the match which is another thing about inclusion which we are not great at for a fan owned club.
3) St Mirren owned areas around the club. This space in the future must be utilised to generate revenue. I can't be bothered looking up the sizes but five a side/seven a side pitches near the ground with catering/cafe/pints even showers at the stadium increases the visibility, interest, buy in, 2 way interaction between club and people (supporters and potential supporters). The youth is the club's future and everything must be done to ensure we stop them going to the dark side as this often happens throughout their time at school as easily influenced by others at a young age. Kids in Paisley should also be given leaflets by their teachers not to trust their parents if they have green or blue football tops in their cupboard. Ok maybe a bit far but as a town we must further create and integrate younger people to the club and depending on their age and the experience they are looking for this goes from Panda Club right through to someone in the Northbank for example opening their arms to all who show an interest.
We have been treading water for years. Time to step us as a club and take the lead with regards to technology, matchday experience, fans safety and community interaction at all levels.
If anyone has the interest with regards to comedy sketch idea production and development then let me know and will provide further info directly.